Treating your customers as an extension of your establishment is something that all business owners should aspire to. Without the customer, the business has little reason for being, so it’s important that they are made to feel at home. When visiting your premises, your customer is taken out of his or her comfort zone and placed into an unfamiliar environment that could make them feel uncertain or even nervous. What better way to make them feel welcome than by giving them the facility to make their own perfect cup of premium coffee, to their exact personal specifications?
Think of your business as the host to a dinner party. You are welcoming guests into your home and treating them with the utmost care and concern, tending to their every need and ensuring that their satisfaction is your primary concern. The same can be applied to your customers – the guests of your business. What lengths should you be going to in order to ensure that your customer is satisfied?
Aside from offering a premium service, as a business that is dedicated to maintaining a positive customer experience, you want to give your customers a reason to feel at ease in your premises. According to McKinsey & Company , “70% of buying experiences are based on how the customer feels they are being treated.” If they feel like you are making the effort to treat them well, they automatically resonate with your brand through a sense of appreciation.
By offering customers the facility to sit back, relax and make a cup of coffee at their leisure, it gives them the power to be themselves in what then becomes a more neutral environment. As Maya Angelou once said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The easiest way to make a person feel welcome and as though they are an integral part of the team is to offer them something familiar; a small taste of home.
Customer experience is an easy win for your business and it can start in the simplest form with the perfect cup of coffee made available in your workspace.
Contact Nestlé Professional to have a quality coffee and beverage solution installed in your workspace, for you and your customers.