South Africa has shortage of talented chefs. Unfortunately, a few have the opportunity to formalise their training or persue their passion for food. Hence, Nestlé Professinal artnered with the South AfricanChefs Association (SACA) School of Culinary Art to sponsor an Enterprise Development Programme for township cateres.
"The objective is not only to have creating shared value (CSV) programme for informal catering entrepreneurs, but also to develop the informal catering channel by establishing our Food and Beverages brands in this channel to create brand loyalty, and ultimately increase in our sales, " expalins Roelof Stapel, Country Business Manager, Nestlé Professional.
The studens were given chef uniforms and course material for the duration of the programme. The programme was designed to upskill the cateres offering two groups of 14 students weekly theoretical and practical sessions over three months. The result was 28 budding new chefs graduating in November, armed with knowledge to impart their skills to their employees, grow their businesses and the Nestlé Professional brand ambassadors.
"This is an opportunity for us in the future," commented Beatrice Milani, Food category Manager, Nestlé Professional. "We will partner with them when developing products, doing activities with customers on customer days, as they will be our brand ambassadors.