Nestlé Professional Beverages Coffee Trend Report

Thursday, May 5, 2016

Thursday, May 5, 2016 - 12:00am

Beverage Trends You Can’t Afford to Ignore

According to 2016 beverage trends, over 1 in 3 customers are ordering specialty coffee drinks. Today’s customers demand a professional beverage service that tailors to their specific tastes. Download the FREE Coffee Trend Report to learn how to target this growing market.

  • 38% of customers order specialty coffee drinks.
  • Existing customers are 70% more willing to try a new item if given a variety of options.
  • Consumers are more than willing to pay extra for specialty coffee options – an average latte costs almost twice as much as a regular brewed coffee.
  • 40% of consumers had a specialty coffee away from home during the past week.

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