Nestlé Professional Beverages Coffee Trend Report
Thursday, May 5, 2016
Thursday, May 5, 2016 - 12:00am
Beverage Trends You Can’t Afford to Ignore
According to 2016 beverage trends, over 1 in 3 customers are ordering specialty coffee drinks. Today’s customers demand a professional beverage service that tailors to their specific tastes. Download the FREE Coffee Trend Report to learn how to target this growing market.
- 38% of customers order specialty coffee drinks.
- Existing customers are 70% more willing to try a new item if given a variety of options.
- Consumers are more than willing to pay extra for specialty coffee options – an average latte costs almost twice as much as a regular brewed coffee.
- 40% of consumers had a specialty coffee away from home during the past week.