Coffee is loved the whole world over, but if we’re not careful and respectful, we could be left with empty cups. Climate change, crop diseases, water shortages and people leaving farms for cities, all threaten the future of coffee. That’s why we invest more in sustainable coffee production than any other coffee brand. Today, we’re seeing generations of proud, resilient coffee farming families, workers and communities around the world, rediscover their passion for growing coffee. At NESCAFÉ, we’ve been building respectful relationships with our farmers for more than 80 years. The world needs a plan to help coffee continue to thrive, and we have got one. It is called Grown Respectfully.
WORKING TOGETHER TO MAKE FUTURES BETTER
NESCAFÉ helps farmers, communities and the planet, to ensure that our coffee is Grown Respectfully. We respect farmers by helping them grow healthier, disease resistant, better-quality coffee, which in turn, increases their incomes. We respect communities by creating opportunities for younger generations to continue their farming heritage and not leave for city prospects. And we respect our planet by creating new farming techniques that protect and conserve natural resources.
OUR IMPACT AND COMMITMENTS
Grown Respectfully is the largest coffee sustainability programme in the world, in terms of volume of Responsibly Sourced coffee and reach of farmer programmes. We are committed to invest 350 million CHF between 2010 and 2020 as part of our plan to help farmers, communities, and the planet. In 2017, we received nearly 460,000 metric tons of Responsibly Sourced coffee, 54% of our total global volume – making us the largest user of Responsibly Sourced green coffee.